模力指数模力指数
返回行业排行

护肤品行业排行

TOP 20 明细榜单（多指标并列展示）

薇诺娜
60.7%3.6%0.0%55.4%5.4%
2
修丽可
58.9%10.7%23.8%48.2%10.7%
3
珀莱雅
55.4%5.4%0.0%48.2%16.1%
4
雅诗兰黛
53.6%8.9%0.0%42.9%12.5%
5
兰蔻
48.2%1.8%0.0%39.3%5.4%
6
海蓝之谜
44.6%1.8%0.0%37.5%1.8%
7
赫莲娜
42.9%3.6%0.0%35.7%1.8%
8
可复美
42.9%0.0%0.0%37.5%1.8%
9
百雀羚
41.1%10.7%19.1%32.1%1.8%
10
SK-II
39.3%0.0%0.0%33.9%1.8%
11
自然堂
37.5%0.0%0.0%28.6%8.9%
12
巴黎欧莱雅
32.1%1.8%4.8%28.6%3.6%
13
韩束
30.4%0.0%0.0%23.2%5.4%
14
毛戈平
26.8%0.0%0.0%23.2%1.8%
15
娇韵诗
25.0%0.0%0.0%16.1%5.4%
16
林清轩
25.0%0.0%0.0%16.1%7.1%
17
欧莱雅
21.4%7.1%0.0%16.1%8.9%
18
Olay
16.1%0.0%0.0%8.9%0.0%
19
谷雨
16.1%0.0%0.0%12.5%0.0%
20
颐莲
16.1%0.0%0.0%12.5%0.0%

数据说明

排序规则：本榜单通过分析大模型的输出，计算提及率、首位提及率、首选推荐率、正面及负面提及率五大核心指标，客观反映品牌在大模型认知中在行业的位置与形象。